MAKE SURE YOU CAN USE IT: TrueBlue had 600 pages of expensive strategy work sitting on the shelf. It was so long and dense that it couldn't be used for everyday communications. Milepost59 helped map those 600 pages into a focused and practical brand document that the marketing department uses every day. We also differentiated their sub-brands, defined their voice, wrote their tagline, created websites, and developed key collateral. All for much less than those 600 pages of unusable strategy.