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Unless it's dancing, your brand should always stand apart.

DON’T LOOK LIKE EVERYONE ELSE: Hydro Flask looked and spoke like every other outdoor brand, complete with flat lifestyle photography and an uninspiring voice. Milepost59 analyzed the brand, built a solid brand foundation, developed a set of brand assets, built guidelines, and created a simple yet bold look and feel that rolled out into advertising, promotions, booth graphics, meeting ideas, branded language. 


Brand Expression Guidelines, Print Ads, Booth Graphics

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