Boarders may not talk to anglers, but you need to talk to both.
DIVERSE VERTICAL MARKETS SHOULDN’T MAKE YOU CRAZY: Buff felt like their brand was a bit stale and didn’t stand for much. At the same time, they had difficulty communicating authentically to consumers across a broad range of vertical markets. Milepost59 used our branding tools to develop the “Fly Your Flag” campaign and coin “Let Fun Reign.” The campaign created a strong emotional connection with consumers for six distinct verticals.
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