It sounds crazy, but it just might work.

IDEAS FOR EXTROVERTED COMMUNICATIONS: In this idea for a new CamelBak reservoir and pack system, Milepost59 proposed writing and publishing a mountain bike guidebook for the planet Mars, then connecting all CamelBak marketing efforts to the book’s publicity. Use your new CamelBak when riding those sweet Mars trails. That’s how good the pack is. Given the continuous photo stream coming from Mars Rover, as well as Elon Musk’s push to populate the Red Planet, the marketing and social media legs would have gone on and on and on. Pluto, anyone?