TAKE ON CHALLENGES: Soleus Running had two challenges. They were about to launch product into non-running categories, and each year they looked like a completely different brand. Milepost59 built a solid brand foundation, including positioning, brand archetype, rational and emotional benefits, voice, tagline, and visual expression. Using this foundation, we developed a big brand idea—Soleus Moments—and created a messaging framework for the Soleus GO fitness tracker. Now Soleus can sell with consistency and emotion to a broad audience.