If you have a premium brand, you need a smart voice and elevated design.
DISTINGUISH YOURSELF: Chihuly Garden and Glass, the Chihuly museum based in Seattle, looked and sounded like every other short-term Chihuly exhibit. But since they offer the deepest, most comprehensive look into the art of Dale Chihuly, they needed to say so. Milepost59 defined a new brand expression so they could do just that. Work included an elevated brand voice, new color palette, typography, photography style, visual expression, a distinctive new identity, branding for their new hotshop exhibit, a new campaign, and extensive brand guidelines.
Brand Guidelines, Logo Exploration, Brand Expression